Test-Driven Development has been around for decades and is considered a best practice, yet it still sees very little adoption. It is one of the most impactful practices software teams can adopt, but the challenges to introducing it often leave this practice abandoned. In this talk, you will get acquainted with TDD and learn an approach to successfully introduce it to a company at both a leadership and technical level, even if you can't code! You will leave equipped to talk through the TDD process, its nuances, common struggles, metrics for success, and even the role of AI.